My Story

Tech • Medical Device • Communications • Agency • Energy Services •

I'm a marketing, communications and public relations professional with 20+ years of experience in a variety of industries and wide range of companies - from B2B and B2C organizations to start-ups and non-profit groups.

DIVERSE BACKGROUND

I have honed my expertise in creating and implementing 360^o marketing, content and PR strategies  from the ground up to drive performance, build brand equity and optimize company values. Working with leadership and cross-functional teams throughout my career, I help organizations to enhance acquisition and retention, elevate thought leadership, engage key stakeholders and energize corporate culture.

BRAND BUILDER

Having been a part of a core team who worked with C-suite, board members and designers to create an entire brand identity and content arsenal, I have unique perspective on how to disrupt the market, introduce a new brand and build share of voice in the marketplace. I have been a part of teams that rebranded a company more than 100 years old and organizations that have gone through mergers and acquisitions.

CONTENT CREATOR

I create dynamic content to help achieve companies' strategic goals including press releases targeted at investors and analysts; technical writing for product marketing; digital content in social media and website presence; business-savvy communications for sales enablement and customer experience retention; and messaging that engages employees, builds relationships with outside partners and attracts investors.

TEAM PLAYER

Highly skilled in building brand equity and championing company values, I collaborate with C-level leaders, cross-functional teams as well as outside agencies to launch life-impacting products from those used to fight cancer to those used to stay connected to the world. I have experience working with and being part of the agency world, which broadens my ability to work in fast-paced environments where I can synthesize information quickly into messaging and content. Further, I have served a sounding board regarding communications strategies for the top leadership in my organizations.

CULTURE STOKEMASTER

With my roots in internal communications, I create content to educate employees about company values, corporate initiatives, strategic campaigns and critical announcements. I also develop tools to help organizations manage growth and change as well as organize activities that galvanize and energize corporate culture.

EVENT ORCHESTRATOR

An expert in event planning, I manage the whole gamut of field marketing efforts including trade shows, conferences and events to build brand equity and help positively impact global sales. I have also helped plan and execute national sales meetings for both medical device and communications companies. In addition, I have served as chair of an educational charity event and a member of an auction committee raising donations for a non-profit children's organization.

The following are some of the organizations which I have had the good fortune to work with during my career.